Publish Time: 2022-11-30 Origin: Site
The Adult diapers industry is rapidly changing in terms of market space, competitive landscape, marketing channels, product formats, and user needs as a result of the accelerating aging of society and the general trend of consumer upgrading in Chinese households. Adult diapers are a highly sustainable category that once entered may require lifelong use. The significance of Adult diapers is More than just solving the most basic problems, they are liberating for the elderly. Brands should expand from the functional level of education to a higher level of emotion. Next, let's take a look at what the future holds for the Adult diapers industry. Here are some answers.
Here is the content list:
What is the size of the adult diapers market?
Analysis of the current state and size of the adult diapers market.
With the global aging trend developing rapidly, the Adult diapers market is getting bigger and bigger, while the trend toward fewer children has led to the baby nappy market entering a downward spiral. 2.9-6.5 times larger than in 2017. The domestic Adult diapers market will see another major explosion in the next two to three years. Given the rapid growth of the adult segment and the "almost non-existent growth" of the infant segment, this inflection point "could come much sooner". By 2025, the Adult diapers market in China could be larger than the infant market, highlighting the rapid pace of demographic and social transformation.
The traditional sales channels for Adult diapers are dominated by nursing homes, hospitals, and other scenarios where the chronically bedridden and severely incontinent elderly gather. In terms of usage scenarios and demand, Adult diapers and adult pull-ups are geared towards the needs of both bed-ridden at home and travel scenarios. As a special product for a special group of people, the importance of e-commerce channels is becoming increasingly important, especially in the context of the growing scale of the mother and baby e-commerce market, Adult diapers sales should also go beyond the traditional hospital pharmacies. The integration of online and offline is beginning to accelerate, with online and physical integration moving towards closer proximity to consumers and improved operational efficiency.
As can be seen from e-commerce data, the demand for nappies among the elderly is also being segmented and upgraded. It can be divided into 5 major types: Adult diapers, adult pull-ups, adult care pads, Adult diapers, and diaper mesh trousers. In addition to the traditional Adult diapers topping the sales list, adult pull-up diapers suitable for travel scenarios are also starting to show strong demand. 2020 saw China's adult incontinence products market reach 10.47 billion yuan, with a market penetration rate of about 5%, compared to the US and Japan, which are the world's largest adult incontinence products markets, with sales accounting for 53% of the global market share. The market penetration of Adult diapers in China is still low compared to other countries, if we calculate the global market penetration rate of 12%, the market size of Adult diapers in China is nearly 10 billion. According to statistics, the incidence of urinary incontinence among men over 60 years of age is about 18.9% worldwide, while the prevalence rate among women is as high as 37.7%. The huge elderly population base in China will bring a vast market space for Adult diapers in the future.
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